7th Hat Name
Where Did 7th Hat's Name Originate?
Edward de Bono’s Six Thinking Hats powerful technique looks at decision-making from a variety of perspectives and offered the perfect framework for 7th Hat Media Group.
While successful people often think from a very rational, positive viewpoint, they can fail to examine the emotional, intuitive, creative or negative viewpoint. Too often, they underestimate resistance, fail to make creative leaps and do not plan for contingencies.
Similarly, pessimists can be overly defensive and emotional thinkers and can fail to look at decisions calmly and rationally.
Six Thinking Hats: Decision-Making Based on Creative Thought
Using the Six Thinking Hats technique, decision-making and problem-solving integrates all approaches. Your decisions and plans will mix ambition, skill in execution, public sensitivity, creativity and good contingency planning.
1. White Hat: Neutral and Objective
With this thinking hat you focus on the data available. White Hat thinking analyzes past trends, and tries to solve problems using historical data.
2. Red Hat: Emotional and Intuitive
Red hat thinking uses intuition, gut reaction, and emotion to understand how other people will respond to a given situation.
3. Black Hat: Negative and Serious
Black Hat thinking cautiously and defensively examines the bad points of an idea, problem or decision. This type of thinking helps to highlight the weak points so you can eliminate, alter, or prepare contingency plans.
4. Yellow Hat: Sunny and Positive
Using the Yellow Hat, you and your team can see the optimistic viewpoint and consider the benefits and value of a decision. Yellow Hat thinking keeps you going when everything looks challenging.
5. Green Hat: Creative and New
Creative and new solutions often originate from Green Hat thinking. This free-form style of thinking uses a range of creativity tools like brainstorming, mind-mapping, role-playing to help you achieve breakthrough ideas and solutions.
6. Blue Hat: Control and Organize
The Blue Hat stands for process control and is often the hat worn by people chairing teams. Blue Hat thinkers have the ability to channel the appropriate thinking hat the appropriate time.
7th Hat Media Group brings all six thinking styles to your marketing communications projects, helping you to explore every possible angle to create exactly the right message and image to capture your business personality.